Why Kadeo?
Why Shaun?

Numbers alone don’t drive success—it’s the ability to interpret, apply, and act on them that makes the difference. Shaun combines data analysis, technology, and strategic thinking to turn complex challenges into clear, actionable solutions that drive impact.

A large commercial furniture supplier struggled to grow revenue, relying on large, slow-moving contracts with long sales cycles. By analysing sales data and engagement trends, Shaun identified an opportunity: shifting focus to mid-sized, recurring orders from existing customers—particularly universities, where procurement was more agile.

To support this shift, Shaun led a website and messaging overhaul, transforming it from a static product catalogue into a story-driven, decision-maker-focused platform. By structuring content for finance teams, facility managers, and designers, the site became a stronger conversion tool.

Since sales cycles remained long, engagement metrics were used as early indicators of success. Tracking time on site, repeat visits, and user interactions, the company saw a 70-100% increase, confirming the strategy was working.

Whether it’s financial modelling, operational optimisation, or market positioning, Shaun ensures businesses make the right data-driven decisions for lasting success.

Trust isn’t built overnight—it’s earned through consistency, expertise, and long-term impact. For over 20 years, Shaun has been a technical constant for a long-standing client, supporting multiple ventures with expert guidance and hands-on implementation.

It began with a network of online media properties, one of which saw over 3 million visitors per day during major events. Shaun provided technical strategy and execution, ensuring the infrastructure could seamlessly handle peak traffic. By optimising scalability, performance, and stability, he allowed the client to remain focused on delivering content and managing operations, confident that the technical foundation could support their growth.

As the client’s ventures expanded and new ones emerged, Shaun’s role grew alongside, providing infrastructure guidance, system optimisation, and long-term technical planning, as well as direct implementation—ensuring the business could remain focused on outcomes while relying on him for the technical foundation.

While the client has grown and evolved, Shaun continues to deliver reliable solutions, deep technical insight, and a proven ability to adapt. His expertise continues to shape the stability, performance, and scalability of every project he supports.

Wicked outcomes happen with awesome people. Shaun doesn’t just work for his clients—he partners with them, bringing the right people together to create real impact. Most outcomes share familiar moving parts, and Shaun has a black book of awesome people who work seamlessly with him to deliver results.

When a client calls looking for an outcome, Shaun’s first step is to refine and clarify what success looks like. It’s not just about making a connection—it’s about making the right connection. No point calling a chef when what’s really needed is a baker. By understanding the true need, Shaun ensures the right partner is involved from the start, setting up both the client and the expert for success.

It’s not just about who you know, but knowing who fits where. Within 20 minutes, two phone calls, and one email, the right people are in place, and the outcome is already within reach.

Great strategy isn’t just about seeing the bigger picture—it’s about knowing which details matter most. With over 30 years of experience spanning technology, business, and leadership, Shaun has built a rare depth of insight. His journey wasn’t confined to textbooks—it was shaped by real-world experience, hands-on execution, and continuous learning.

It began at McDonald’s, where Shaun learned the art of doing—progressing from a newbie crew member to trainer, then becoming one of the youngest shift managers in the state. There, he mastered process-driven thinking, efficiency, and leadership under pressure, skills that would later shape his approach to technology and business.

From there, Shaun moved into software development, specialising in lending management systems. While these systems were rooted in accounting, their impact extended across the business. A prime example? One hour of coding eliminated a manual task, freeing up an employee from stuffing envelopes to a more fulfilling role that utilised their skills. This reinforced an early lesson: technology isn’t just about automation—it’s about enabling people to do more meaningful work.

As a CTO, Shaun bridged the gap between technical execution and business goals. Now, as an executive advisor, he helps businesses navigate complexity, anticipate challenges, and turn strategy into action.

True learning isn’t about memorisation—it’s about learning how to learn. Shaun’s ability to adapt, synthesise knowledge across industries, and think critically means he doesn’t just execute strategies—he builds frameworks that create lasting success.