Why Kadeo?
Why Shaun?
The Edge That Numbers Alone Can’t Define
Success isn’t just about calculations—it’s about insight, trust, and strategy. While others focus on outcomes, Shaun delivers deep expertise, creative problem-solving, and resilient execution, ensuring every challenge is met with precision and impact.
With a strategic mindset, adaptability, and a client-first approach, he transforms complexity into clarity, aligning technical solutions with real business goals. His ability to navigate uncertainty, foster collaboration, and uncover unseen opportunities is what sets him apart—turning data into decisions and ideas into lasting success.

Deep Expertise & Insight
Numbers alone don’t drive success—it’s the ability to interpret, apply, and act on them that makes the difference. Shaun combines data analysis, technology, and strategic thinking to turn complex challenges into clear, actionable solutions that drive impact.
A large commercial furniture supplier struggled to grow revenue, relying on large, slow-moving contracts with long sales cycles. By analysing sales data and engagement trends, Shaun identified an opportunity: shifting focus to mid-sized, recurring orders from existing customers—particularly universities, where procurement was more agile.
To support this shift, Shaun led a website and messaging overhaul, transforming it from a static product catalogue into a story-driven, decision-maker-focused platform. By structuring content for finance teams, facility managers, and designers, the site became a stronger conversion tool.
Since sales cycles remained long, engagement metrics were used as early indicators of success. Tracking time on site, repeat visits, and user interactions, the company saw a 70-100% increase, confirming the strategy was working.
Whether it’s financial modelling, operational optimisation, or market positioning, Shaun ensures businesses make the right data-driven decisions for lasting success.

Trust & Reliability
Trust isn’t built overnight—it’s earned through consistency, expertise, and long-term impact. For over 20 years, Shaun has been a technical constant for a long-standing client, supporting multiple ventures with expert guidance and hands-on implementation.
It began with a network of online media properties, one of which saw over 3 million visitors per day during major events. Shaun provided technical strategy and execution, ensuring the infrastructure could seamlessly handle peak traffic. By optimising scalability, performance, and stability, he allowed the client to remain focused on delivering content and managing operations, confident that the technical foundation could support their growth.
As the client’s ventures expanded and new ones emerged, Shaun’s role grew alongside, providing infrastructure guidance, system optimisation, and long-term technical planning, as well as direct implementation—ensuring the business could remain focused on outcomes while relying on him for the technical foundation.
While the client has grown and evolved, Shaun continues to deliver reliable solutions, deep technical insight, and a proven ability to adapt. His expertise continues to shape the stability, performance, and scalability of every project he supports.

Do you have a brief or scope doc?
FAQ’s
The Kadeo Way
Ultimately, it’s about the value of the outcomes we achieve together and the type of engagement we agree on.
We both need to get value from our collaboration; otherwise, it won’t feel right.
If you want to pick my brain like a lawyer, I’ll charge by the hour, reflecting the experience required.
Suppose you need me to perform surgery on your business. In that case, my rate will depend on whether it’s a significant operation or just a minor fix, much like a doctor’s approach to different procedures.
Let’s jump on a call and have a no-obligation chat – that call is no charge!
Shaun is Kadeo, but I’ve got a ‘little black book’ full of awesome people who can help me, help you, and achieve your wicked outcomes.
Think of me as a digital matchmaker. Once we know what you’re looking for, and how we will achieve it I’ll reach into that little black book. Then, together we will support you to bring your outcome to fruition.
I have moved away from ‘corporate life’ to focus on solving complex and exciting wicked problems.
Think of it as a first date; let’s catch up over Zoom, or a coffee if our paths easily cross. Once that’s out of the way we can chat about me coming over.
The usual Kadeo engagement is ‘Remote First,’ which uses async tools like Zoom and Loom and the odd cartoon in emails.
All the same, an in-person kickoff meeting around the table can make perfect sense for larger projects!